Event Activation

Our team knows experiential engagement like no one else.

AIM operates the world’s five biggest boat shows, the longest-running film tour, ski races at 75 resorts, fishing tournaments, and outdoor clinics from coast-to-coast. That gives us the relationships, experience, and infrastructure necessary to help your company shine when it matters most on some of the largest stages in the world. And because our brands speak to 30 million enthusiasts a month, we have a built-in advantage when it comes to driving attendance. Catapult will work with you to create all types and sizes of events, both B2B and B2C. Tap us for logistical support or for total turnkey activations.

Employing one unified team to create, promote, and execute your event means top-notch quality, efficiency, and a cohesive marketing strategy. The vast majority of our event programs leverage our robust creative, digital and staffing capabilities, and we manage all production and ancillary event elements internally. Among your options:

  • “Suitcase” shows and on-site management
  • Furnishings and logistics
  • Full turnkey strategy and execution
  • Ticket sales
  • Retail and other mobile tours
  • VIP hospitality
  • High-profile PR stunts
  • Private concerts
  • Animals and auto integration
  • Fishing tournaments & trips