Do you really know what motivates them, what drives their decisions, what makes your product or service their favorite?
If not, or if it’s been awhile since you’ve done market research, now is the time to get to know your target consumers.
Market research is a powerful tool. It can speed up decisions, help you quickly pivot in times of changes (hello, pandemic), or create new, products. It helps discover internal biases (“but we’ve always done it that way”) and shoot down long-held assumptions (“they don’t want that”). The organizations who adopt regular research, whether it be customer satisfaction, brand awareness, quick feedback polls, or focus groups, are able to see trends, organize, and respond to their markets. Research now so when the world re-emerges from hibernation, your company will know the right steps to take not only to reclaim their market share, but grow its presence.
Market research has been a core service offering since Catapult Creative Lab’s launch. Over the years, we’ve completed dozens of research projects: everything from full-blown brand audits and focus groups to quick instant polls.
There is no better time than now to gauge how you sit with your customers and how you are perceived in your market. Let us help you set your course for the next 12-18 months. Remember: The now is short-term, your brand’s future is forever.