Catapult + Equine

Your Passion is Our Expertise.

We Know Horses

Catapult exists to facilitate dynamic customer conversations. We co-curate targeted messaging, tapping the experts within our Equine Network and the technology of our parent company, Active Interest Media (AIM) to achieve your marketing goals. Unlike other agencies, at Catapult, we know horses, and have in-house access to the top professionals in the Equine industry. We can also engage the Equine Network’s audience: 2.7 million highly engaged enthusiasts who trust our brands for horse care, product, and how-to content. Catapult works with expert equine writers, editors, graphic designers, filmmakers, statisticians and research experts. Creative, credible, and connected — our team leverages unrivaled capabilities and reach for your brand.

Equine Clients

Past Work

Custom Publishing: NRHA

Content Marketing: W.F. Young

Catapult develops quarterly 32-page magazine for professional trainers of the National Reining Horse Association, from inception to printed product. Catapult applies industry expertise to develop more technical  and engaging content to educate and entertain this key influencer group. It is ensured that every page of content is on-message

Catapult targeted a multi-platform content plan to celebrate the 125th anniversary of Absorbine, including feature-length stories targeted at key customer groups. Catapult developed a social media plan to engage followers and weave in product information. The plan also included lead generation tactics to drive awareness and conversion, and the production of a video series to complement brand story and increase distribution channels.

“YOUR TOPICS ARE SPOT- ON, AND THE PHOTOS, GRAPHICS AND L AYOUT PRESENT A VERY APPEALING PACKAGE. THANK YOU FOR EXCEEDING OUR HIGH EXPECTATIONS.”

– GARY CARPENTER, NRHA COMMISSIONER

“THIS IS INCREDIBLE! I WAS HOOKED AFTER THE FIRST COUPLE OF WORDS. BRAVO TO YOUR INCREDIBLE TEAM!”

– AMY CAIRY, W. F. YOUNG DIRECTOR OF MARKETING

Research Capabilities: Luitpold Adequan

Website Development: CSI Saddle Pads

Catapult conducted an in depth research of Brand Equity and Customer awareness for Adequan. This included defining and measuring target market awareness of the Adequan brand as well as researching  consumer perception of the Adequan brand, how they use it, and/or advocate it. Catapult also compared consumer segments to understand (1) the current target market, (2) prospective target markets, and (3) how each segment provides value to Adequan’s marketing ROI analysis. The research also included analyzing segments to chart the best path to current and potential customers. Awareness and perception of the Adequan brand were compared across segments surveyed and tested current creative concepts to ensure ongoing positive response to advertising and/or sponsorship messaging. Lastly, Catapult utilized insights to ensure the most effective brand messaging and to aid in the success and longevity of the Adequan brand.

Catapult created a new responsive website development to incorporate e-commerce, and new trade booth design to incorporate high-impact visuals and brand synergy. Also, new website and promotional campaign to support new product launch.

Services

  • BRAND, SEO, AND SOCIAL AUDITS

  • MARKETING STRATEGY

  • BRAND DEVELOPMENT & POSITIONING

  • AD CREATIVE DESIGN

  • CUSTOM CONTENT

  • CONTENT MARKETING & DISTRIBUTION

  • AUDIENCE & MARKET RESEARCH

  • VIDEO & TV PRODUCTION

  • INTERACTIVE ONLINE EDUCATION

  • PR/COMMUNICATIONS

  • SOCIAL STRATEGY, LISTENING, AND CONTENT MANAGEMENT

  • INFLUENCER CONTENT & PROMOTION

  • EVENT & ROAD SHOW ACTIVATIONS

  • ON-SITE EVENT MANAGEMENT

  • WEBSITE DEVELOPMENT

  • DIGITAL/SOCIAL ANALYTICS

  • SEARCH STRATEGY & OPTIMIZATION

  • EMAIL & NEW CUSTOMER ACQUISITION

  • LEAD GENERATION, NURTURING AND SCORING