Blog & News

Do You Know What Keeps Your Customers Up At Night?

Do you really know what motivates them, what drives their decisions, what makes your product or service their favorite? If not, or if it’s been awhile since you’ve done market research, now is the time to get to know your target consumers. Market research is a powerful tool. It can speed up decisions, help you…

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Mean It If You Green It

Mean It If You Green It Today’s consumers demand to know more about the products they purchase, and many now prefer to buy from environmentally conscious brands. Nowadays companies are taking the green road by promoting their products and brand ethos as eco-friendly and sustainable. The trouble is that some brands are involved in greenwashing.…

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Catapult “Catapults” Headlong into 2020

From: Andrea Kupfer, Managing Director I was answering an RFP the other day for a prospective new client and they asked for a list of “measurable examples of success our clients have had based on our work.” It was a timely question as it forced me to sit back and review the work we’ve accomplished…

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Catapult Creative Labs Ends 2019 With More Than 15 New Clients

Catapult Creative Labs, Active Interest Media’s (AIM) full service marketing agency, acquired 18 new and unique clients throughout 2019, ending a successful fourth business year and setting the stage for a robust 2020. “We entered 2019 with a strong focus on our core strengths: creative storytelling, digital marketing best practices including becoming a HubSpot Agency…

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Using Paid Search Ads to Reconnect with Leads

Using Paid Search Ads to Reconnect with Leads In the world of marketing, your lead list is one of your most valuable assets. But no matter how great your list can be, sometimes leads can step away for a while or lose interest. In order to keep them on the buying journey, you may need…

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Case Study: Utilizing Paid Search with NRHA’s “The Last Cowboy”

Case Study: Utilizing Paid Search with “The Last Cowboy“ The National Reining Horse Association (NRHA) is a non-profit whose purpose is to promote horse reining, a western riding sport that showcases the talent of both the rider and horse as they maneuver through a set pattern of circles, spins, and stops.  In the summer of…

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The State of Paid Digital Advertising and Beyond

The State of Paid Digital Advertising and Beyond In recent years, paid search and social advertising has proved itself as an important and advantageous marketing channel. Specifically pay-per-click (PPC) advertising, in which a company pays a network every time its ad is clicked, has bolstered a marketer’s ability to reach its target audience in a…

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CATAPULT CREATIVE LABS WINS TWO FOLIO EDDIE AWARDS

Catapult Creative Labs, the full-service creative marketing agency division of Active Interest Media, took home two trophies at the 2019 Folio Eddie & Ozzies Awards Gala. Catapult Creative Services Director Christina Erb LoVullo’s feature, “Chasing Mountains” in Exit 205, the visitor’s guide for Dillon and Silverthorne, Colorado, won Outstanding Long-Form Feature Content in Custom/Content Marketing. In…

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3 Ways to Use Paid Search Marketing to Strengthen Your Presence Online

Chances are you have heard of paid search or pay-per-click (PPC) marketing, but did you know it’s one of the best ways to strengthen your online marketing efforts? Paid search can be used to connect people to your website through advertisements, rather than through organic searches. In fact, 75% of users feel that ads make…

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Catapult Named 2019 FOLIO Eddie & Ozzie Finalist

Catapult Creative Labs knows how to take a brand’s story and artfully tell it to their target audience—whether it’s a feature-length story or a brand advertorial. That’s why FOLIO named Catapult Creative Labs as a finalist in two categories for the 2019 Eddie & Ozzie Awards. Catapult Creative Services Director Christina Erb LoVullo’s feature, “Chasing…

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