WHO ARE WE?
Catapult’s mission is simple: We exist to facilitate dynamic customer conversations. To achieve your marketing goals, we’ll co-curate targeted messaging and tap the experts and technology of our parent company, Active Interest Media. We’ll also engage AIM’s audience – 40 million highly-engaged enthusiasts who trust our brands for travel, health, home, and product advice. Creative, credible, and connected – our team leverages unrivaled capabilities and reach for your brand.
Meet the Catapult Team
Jon launched Catapult Creative Labs at AIM in January 2016 and continues to oversee the agency along with AIM’s digital and video operations. His distinguished career includes numerous awards for editorial content, digital innovation, and multimedia product development. He lives in Boulder and enjoys sports that require fanatical suffering.
A 17-year veteran of film and television, Jeff oversees AIM Studios, our in-house production company. AIM STUDIOS works with clients to strategize and create custom content, commercials, TV shows, and digital content. Jeff previously worked for sister company Warren Miller Entertainment, where he led the television development group creating pilots, specials, and television series for networks including ESPN, E! Entertainment Television, Spike TV, Fox Sports, Travel Channel, Versus, The Weather Channel, and The Outdoor Network. His credits include producing more than 100 episodes of television, and 2,000 commercial and branded content videos.
Kali joined Catapult in April 2018, bringing five years of diverse client servicing through the lens of integrated communication strategies. Kali has worked with both leading, respected brands and entrepreneurial startups in the outdoor, arts, food and beverage industries. Outside of the office Kali is co-chair of the PRSA Colorado Young Professionals Committee and an avid skier, yogi and climber. (She also has an adventure cat #StevieNicksKitty who joins her on hikes.)
With 20+ years’ experience, Kelly is a seasoned communications and marketing lead, with success working on both the client and agency side. She is deeply experienced in creating traditional and non-traditional media strategies; digital and social marketing; retailer and consumer events, promotion, and reputation management; and branding campaigns for clients small and large. Prior to Catapult, Kelly was an Executive Director at Golin, a global IPG communications agency. Among other projects, she led the Clif Bar and Mount Gay accounts, as well as strategy for outdoor/sports and social purpose initiatives for Adidas. Based in Oakland, Kelly is well-known in the outdoor, ski, bike and health and wellness industries, and leads Catapult’s efforts in those areas.
Amanda Phillips brings 10+ years of lead generation experience to Catapult. In 2014, she relaunched the Home Group’s B2B and B2C qualified buyer programs. Before AIM, Amanda served in marketing leadership positions at Intrado, and in Penton Media’s Technology Division. At home in Loveland, Colorado, with her two young sons and husband, Amanda enjoys running, reading, and time with her boys.
Maxson joined Catapult in September 2018. He is a recent graduate of Bowdoin College where he completed a Bachelor of Arts in Psychology and played cornerback for the Bowdoin football team. Originally from New Canaan, Connecticut, he now lives in Boulder, Colorado by way of Gold Coast, Australia. Maxson joins our team with marketing and digital media experience, including time with Rhone men’s activewear, and as a former Catapult intern. Maxson is also an adrenaline junkie who spends most of his free time cliff jumping, snowboarding, and doing parkour.
Andrea comes to Catapult with more than 20 years experience in marketing across a variety of industries. Having started her career in publishing, Andrea’s experience reaches into many marketing channels including advertising, audience acquisition, branding, lead generation, content marketing and digital marketing. She excels at connecting customers with businesses and creating innovative and creative marketing campaigns that achieve goals. Prior to Catapult, Andrea ran a marketing consultancy that worked with CEOs to establish marketing strategies and held positions at Penton Media, WiesnerMedia and Summit Business Media. Andrea lives in Denver with her daughter and enjoys skiing, golfing, hiking and yoga.
Jackson joined Catapult in July of 2017; he is a recent graduate of the University of Colorado where he completed a Bachelor of Science in Journalism, a Bachelor of Arts in Communications and a minor in Technology, Arts, and Media. Jackson has editorial experience from Backpacker Magazine and previously worked in marketing for various Boulder-based companies. Originally from Park City, Utah Jackson now lives in Boulder, Colorado. He enjoys hiking, camping, and skiing.
Christina Erb LoVullo brings a mix of journalism and corporate communications expertise to Catapult. She got her start as a journalist, writing for The New York Times, Outside and Men’s Journal, before transitioning to brand communications. She has 10 years of corporate communications expertise, where she led public relations efforts and brand strategy for dozens of premium outdoor companies. Christina lives near Boulder with her husband and two children, where she enjoys yoga, hiking and climbing.
Katie is AIM’s digital nerve center, the person who makes sure all systems are optimized and running smoothly. She oversees website hosting and analytics, as well as enterprise platforms for content management, video, newsletter, and advertising. She previously worked on Backpacker.com, RunnersWorld.com, Prevention.com, Menshealth.com, and other sites. Katie also teaches social media for UCLA Extension and has freelanced for The Onion, Sunset, and 5280. She lives in Boulder with her husband, two sons, and Lunchbox the bulldog.