Chances are you have heard of paid search or pay-per-click (PPC) marketing, but did you know it’s one of the best ways to strengthen your online marketing efforts?
Paid search can be used to connect people to your website through advertisements, rather than through organic searches. In fact, 75% of users feel that ads make it easier to find the information they are looking for. While many marketers use these ads to sell a specific product or service, other tactics can be implemented to enhance your company’s online presence.
1. Protect Your Brand
Online marketing is not just about your products or services, it’s also about brand awareness. Using paid search marketing can improve brand awareness as much as 80% over time as users search for related industry keywords. Although users may not click every time, each search will expose them to your brand and may result in a later sale. If you aren’t already using those keywords, it’s a safe bet that your competitors are.
2. Promote Your Initiatives
When your business needs to promote an upcoming event or initiative, paid search marketing can help increase your exposure to the right audience. While email and social posts are tried and true channels used for marketing an event, their reach can often be too broad. By using paid search, you can target your audience by geography and demographics in order to reach people who you want to learn about your event.
3. Gain Instant Visibility
If you are launching a new product or service, it can take a while for your page to be recognized by the search engines. Not only will paid ads get you first page visibility when a user searches for your keywords, but it will also drive immediate traffic to those new pages.Since 50% of users are more likely to buy when entering your site via paid ads, it pays to get your product or service at the top.
Do you want to learn more about using paid search marketing to enhance your online presence? Contact us to schedule a consultation.