The bucolic eastern cape of the Baja Peninsula is home to world-class sportfishing, endless sunshine, untrammeled miles of sandy beach, and the newest Four Seasons resort – Costa Palmas at Los Cabos. When completed, this six-flag property will feature the best-outfitted marina along this stretch of the Sea of Cortes, residences and custom homes laid out on a spectacular golf course, a beach club equipped with toys and activities for all ages, and the service that sets Four Seasons apart. The ownership team recognized Catapult as a strong partner for creative execution matched with AIM’s stable of yachting media brands and prestigious boat shows. They selected Catapult to produce video and TV footage as the resort takes shape, and to conduct content marketing, social media, and event activations to both promote the location and identify qualified customers. The video below debuted in November 2016 at the Ft. Lauderdale International Boat Show, giving future guests a taste of what’s waiting in this sportsman’s paradise.
National Ski Areas Association
Catapult worked with the National Ski Areas Association on a safety initiative, born out of a personal tragedy. The project included producing ad creative and signage for distribution through print, digital media, and resorts. We also created the branding — #RideAnotherDay – and worked with AIM Studios on a PSA-style video for NSAA. Read the story behind the work here, and visit NSAA’s website for more information.
Deer Valley Resort
Since opening in 1981, Deer Valley Resort in Park City, Utah, has become known for delivering classic, consistent, and quality service both on and off the mountain. As Deer Valley’s advertising agency of record, Catapult was hired to rethink the resort’s creative direction. After brand discovery, we created a brand manifesto that laser-focused on the Deer Valley Experience and built the new “It Stays With You” creative for a summer, geo-targeted campaign on Trip Advisor. Our work includes ad creative, custom content, digital marketing assets and strategy, video, and even a refreshed logo for the resort.
Grand Banks Yachts
An iconic yacht builder for more than 60 years, Grand Banks Yachts is working with Catapult on a range of content projects, including video, website content, social media, enewsletters, and even the launch of their new Grand Banks 60 this spring. To best tell the story of this authentic brand, we’ve traveled to Malaysia to meet those closest to the brand and capture video. We’ve also reached out to owners to share their stories and integrate the brand’s story today with its rich history.
National Reining Horse Association
The National Reining Horse Association is a nonprofit association dedicated to promoting and encouraging the development of and public interest in the sport of reining. Reining is a judged event designed to show the athletic ability of a ranch type horse within the confines of a show arena. In NRHA competition, contestants are required to run one of thirteen approved patterns, including small slow circles, large fast circles, flying lead changes, roll backs over the hocks, 360 degree spins done in place, and exciting sliding stops that are the hallmark of the reining horse.
To better serve Professional Trainers of the Association, the NRHA reached out to Catapult to develop a quarterly custom print publication dedicated to this audience. Content includes best practices for professionals, ranging from how to better run a business and ensure financial success, to managing social media complaints and drawing new customers to the sport.
Brevibacteria. Propionibacteria. Staphylococcus epidermis. Micrococcaceae. Corynebacterium. Pityrosporum.
These six organisms are the primary culprits in foot odor. And you can take remedial action by checking out our client, Scentlok Technologies. Our humorous video and social campaign with the Backpacker team highlights their socks, which have anti-microbial properties that are guaranteed to control foot stench.
This video is the first in a series.